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The Laphroiag ‘Select’ NAS fiasco – My take

21 May 2014 Written by:

laphroaig_select_mit_gp_700ml There has been quite a stir on social media, mainly on Facebook (I know, REAL life is not happening ON Facebook), regarding the latest offering from Laphroaig, especially after Serge posted the following : “Gents and lasses, who could already try Laphroaig Select?” ,and “I’m asking because I’ve tried it. Couldn’t believe my nose and palate. Have it at 72/100 just know and I think I’m being generous. A very sad ‘expression’. – later that day he published his notes on the blog giving it a 70/100 mark and calling it “a poor little thing”.

It’s not everyday that Serge doubts his nose, and this led to a flurry of comments and discussions.

Going back a day or so, I can’t say i knew it was to be bad, but the weird description and what i read between the lines of the PR sent to friends of Laphraoig made me tweet a rant about not being excited for yet another NAS released by Laphraoig.  Other tweets asking if anyone had it were answered later that day by Billy (of the TWE,and a good whisky friend) who tried it that day, and was not a fan.

Not a day passed and the whisky sponge joined forces and publish his take on the Select story which is hilarious as ever.

It seems the “Select” is not a good bottling of Laphroaig and is following quite a few releases of young under par NAS whiskies from several distilleries. As a whisky fan I feel that by releasing those mediocre , young and “Marketing & Sales focused drams” as I like to call them, distilleries are really saying to us “We don’t care. we can bottle bad NAS whisky, since you’re going to be buying it anyways..”.

I sure hope the bad reviews, and the sheer bad PR Laphraoig is getting these days after releasing that sad bottling are going to put off other distilleries that have similar drams in the pipeline. We as whisky geeks and lovers, should not fear to say “These are not good whiskies”, and that we have come to expect better stuff from First class distilleries such as Laphraoig and others.

Simply mixing all kind of weird cask types, some old and some young whiskies, then putting it into Virgin oak does not cut it. simple not.

let us hope this bad example will indeed make the decision makers in the Whisky Industry think twice before agreeing to release such expressions to the market in the future. I know most people do not read whisky blogs, or serge’s blog and Facebook and just buy whisky in shops, but I do feel that strong bad sentiments on SM are likely to penetrate and arrive at even less ‘connected’ whisky consumers who buy whisky upon word of mouth etc.

19 Comments »

  • sjoerd972 said:

    Apparently they didn’t even take the time to get their cask information proof read. Kind of a bummer but a sure indication of a recent trend.

  • » WhiskyIsrael über das Laphroaig Select – Fiasko said:

    […] Serge Valentin (wir berichteten hier) zeigt. Whiskyisrael fasst diese allgemeine Stimmung ganz gut in einem eigenen Artikel zusammen, der in diesem Satz gipfelt: Simply mixing all kind of weird cask types, some old and some […]

  • Thijs | WoW said:

    I’ll hold off on commenting on the Select until I’ve actually tasted it. Though there is a good chance I’ll skip this one altogether. Not very appealing to try this after all these ‘glowing’ comments/reviews.

  • Billy said:

    I tried it again blind last night (sprung on me by someone at work), and while I’m still not a fan it’s not as bad as people have been saying. I’ve posted tasting notes on TWE and have a blog post brewing in the back of my brain.

    Amongst people who aren’t whisky geeks it went down quite well…

  • Gal(WhiskyIsrael) said:

    What do you mean ” didn’t even take the time to get their cask information proof read”

  • Gal(WhiskyIsrael) said:

    Ok. I guess i will have to score a sample and taste it, no chance of getting a bottle now…

  • sjoerd972 said:

    Apparently, the label states this:

    “Olorosso (SIC) sherry butts, straight American white oak (non-filled with bourbon), PX seasoned hogs heads, Quarter Casks and finally of course First Filled Bourbon Casks”

    Oloroso is spelled wrong. No one has ever heard of straight oak. Hogshead is one word. Also, ‘first filled’ should, in the case of a whisky term, be ‘first fill’

  • Gal(WhiskyIsrael) said:

    Ah quite. mishmash… #mess

  • tastydram said:

    Maybe they got an indi (pun intended) translation/copywriting bureau?

  • Billy Abbott said:

    Translating from Scottish to English 😛

  • tastydram said:

    Or Japlish already became the new business language at Laphroaig?

  • Gal(WhiskyIsrael) said:

    hehehe

  • Gal(WhiskyIsrael) said:

    LMAO

  • Gal(WhiskyIsrael) said:

    Going to be tasting this one soon, then will update my thoughts…

  • Lukasz Dynowiak said:

    Not a great couple of days at Laphroaig

  • Gal(WhiskyIsrael) said:

    Understatement of the century 😉

  • The new Laphroaig Select – impressions | Whisky Israel said:

    […] expressions of Laphroaig has been discussed quite a lot on social media (see my previous post: The Laphroiag ‘Select’ NAS fiasco … As i noted there, although I did not like the idea of this NAS mishmash, I really wanted to try […]

  • Gal(WhiskyIsrael) said:

    I tried it and posted my notes today…
    dont like it at all. feels flat and diluted, and too sweet. it’s not a bad whisky, it’s a bad laphroaig.

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