Whisky News & PR–November 7th

Wemyss Malts launches limited edition Velvet Fig whisky

Wemyss Velvet Fig Bottle   Carton R (dark) - low res

Independent bottler Wemyss Malts is launching a luxurious new limited edition  to complement its award-winning blended malts range. The new ‘Velvet Fig’ comprises specially selected single malts matured wholly in ex Oloroso sherry casks, evoking rich autumn and winter fruits and spices.

Knowing their customers’ passion for whiskies matured in ex Sherry casks, Wemyss Malts has created this no-age statement expression to diversify their existing line-up and is its first blended malt to be non-chill-filtered and bottled at 46% abv. With a limited release of just 6000 bottles globally, it is presented in a gift carton and available in specialist spirits stores at around £40.

Like the rest of the Wemyss Malts blended malts selection, Velvet Fig is named after the whisky’s natural flavours and aromas.  The natural mahogany colour has a depth and richness that comes from the quality sherry casks selected. The generous nose is abundant with rich fruits bound with sweet mead and warm leather. The palate has luscious golden sultanas, soft fig and Medjool dates, spiced with nutmeg and ginger and yielding sweet chestnut and toasted walnuts in the finale.

William Wemyss, Managing Director of Wemyss Malts, commented: “We are thrilled with the new Wemyss Malts Velvet Fig blended malt as it will provide a unique, yet complementary addition to the Wemyss blended malt range.  Velvet Fig is sure to be a favourite with those who have a passion for sherry cask matured whiskies or are looking for the perfect festive whisky."

 

anCnoc 18 Year Old launched

anc18

anCnoc Highland Single Malt Scotch Whisky has announced a remarkable addition to its multi-award-winning collection. The new 18 Year Old joins the family of single malts crafted at Knockdhu Distillery in true anCnoc style, offering a traditionally distilled, exquisite spirit with a modern twist. It follows a string of highly successful new releases and is expected to be just as popular. anCnoc’s Assistant Brand Manager Stephanie Bridge explains:

2014 has been anCnoc’s most ambitious year to date. We unveiled our new Peaty Collection in April, two new expressions for Global Travel Retail and our hugely popular 2000 Vintage. We are confident that our new anCnoc 18 Year Old will be extremely popular amongst single malt aficionados with its unique taste profile and striking packaging.”

The Whisky

anCnoc 18 Year Old was matured in top quality hand-selected American oak ex-bourbon and European oak ex-sherry casks. The combination of the two types of wood gives this mature expression of anCnoc an outstanding depth, complexity and balance of flavour. It’s a single malt for the most discerning drinker.

The whisky is bottled at 46% ABV, non-chill filtered and presented at its natural colour. Initially 6,000 bottles will be available in key markets worldwide. The recommended retail price is £70.

Limited edition johnnie walker gold label reserve exclusive travellers’ edition launched in travel retail

Johnnie Walker Gold Label Reserve Exclusive Travellers Edition - Full map over 4 bottles

JOHNNIE WALKER, makers of the world’s number one best-selling Blended Scotch Whisky1, today launched a limited edition bottle design exclusive to travel retail – the JOHNNIE WALKER GOLD LABEL RESERVE™ EXCLUSIVE TRAVELLERS’ EDITION.

Inspired by the spirit of travel and celebrating shoppers’ own journeys across continents, this limited edition bottle design in a striking gold-coloured, metallic coating has been embossed with a travel-inspired image of the world map.

This limited edition bottle design is aimed at the festive gift market in travel retail. The smooth, award-winning2 taste of JOHNNIE WALKER GOLD LABEL RESERVE super-premium Scotch Whisky transforms any celebratory moment into something extraordinary.

The striking metallic bottle coating serves to emphasise the super-premium, golden cues of the liquid: the gold-standard craft and ‘golden whiskies’ that went into creating this blend, and the special moments that this whisky is made to celebrate.

JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION will be available for a limited time only from travel retail outlets worldwide where JOHNNIE WALKER GOLD LABEL RESERVE is already stocked. It will be available in time for key festive occasions such as Christmas, New Year’s Day and Chinese New Year in February. The RRSP for 1ltr will be USD68, £48, €58 or AUD88.

Peter Fairbrother, Marketing Director of Diageo Global Travel and Middle East (GTME), said: “We have created this Limited Edition bottle design exclusively for our Travel Retail partners in the run up to the key festive gifting moments. JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION serves to highlight our commitment to provide differentiated premium products for the travel retail channel and we are positive that the luxurious world map design captures the imagination of travellers seeking gifts that celebrate journeys.”

JOHNNIE WALKER Master Blender, and creator of this celebration blend, Jim Beveridge suggests the perfect serve to show off the versatility of JOHNNIE WALKER GOLD LABEL RESERVE: “A whisky as special as this is designed to be shared, so I would suggest savouring JOHNNIE WALKER GOLD LABEL RESERVE in a tall glass with crushed ice and a slice of orange, to really bring out each layer of flavour. JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION is perfect to toast the occasion and transform the moment into something spectacularly memorable.”

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