Auchentoshan Single Malt Whisky Refreshes Packaging for Core Brands
This June (2013) Auchentoshan, Scotland’s only triple distilled Single Malt Scotch whisky, will reveal exciting new packaging for its iconic core brands – Auchentoshan Three Wood and 12 Years Old. The refresh, which takes inspiration from the hugely successful travel retail range launched in 2012, will highlight Auchentoshan’s premium qualities and increase stand out on shelf. The new pack will also educate the consumer about Auchentoshan’s unique triple distillation process, wood maturation and tasting notes.
All three sides of the pack are maximised in the new design and illustrations are used to bring to life the story of the whisky. Auchentoshan’s premium quality and brand heritage is reflected in the prominence of 1823, the year of the brand’s establishment, and the traditional bronze foiling which highlights the three copper stills used in the distillation process.
The iconic and unique Auchentoshan bottle will not change its shape and will remain the same easy to handle bottle. The expression name will appear on the bottle’s label in white stylised traditional font which stands out clearly against the dark grey background of the label and provides an additional nod to the brand’s heritage.
Jennifer Meenan, Auchentoshan Brand Manager says, “We are delighted with the new pack design and feel it will provide consumers with a greater understanding of how we make our whisky, and most importantly, how it will taste. The introduction of illustrations on pack is new for Auchentoshan and we feel it brings to life the story of this wonderful triple distilled single malt whisky”.
Glenmorangie’s Men of Tain set to share the secrets of Scotland’s favourite malt whisky
Members of the public will be able to witness the magic of Scotland’s tallest stills in action when Glenmorangie’s distillery in Tain puts on a special Open Weekend on June 15 and 16.
The weekend-long programme of free tours, tastings and events will lift the lid on the production process behind Scotland’s favourite single malt.
Visitors will be able to meet and talk with the Men of Tain – the select group of craftsmen who are entrusted with the secrets of the Glenmorangie Distillery. Their dedication and skill has been handed down from generation to generation since the founding of the distillery in 1843.
They can also see the distillery’s 12 copper-necked stills in operation, the necks of which stand at over 16ft – the same height as a fully grown adult giraffe. This guarantees a smoother finish as only the lightest and purest vapours ascend to the top.
Paul Skipworth, President and Managing Director of The Glenmorangie Company, said: “We’ve been part of the Ross-shire landscape for 170 years when William Matheson first established the distillery. We are delighted to have this Open Weekend and to share some of the secrets that go in to making our famous whisky.
“Glenmorangie is distilled in the tallest malt whisky stills in Scotland, and we’d encourage as many people as possible to experience the special ‘cathedral-like’ atmosphere of this beautiful still house, and the tranquil surroundings of the distillery for themselves.”
As a family-friendly weekend, complementary activities include a barbecue, crêperie, hot chocolate, falconry and performances by the Tain Pipe Band.
Doors open from 10am until 4.30pm on Saturday and Sunday and there are two types of free tours available.
Tour A lasts three hours and starts at 10.15am and 12.30pm. There are only two of this very select type of tour per day. Ten lucky people on each tour will, as well as touring the distillery, also visit the Hilton of Cadboll Stone, Glenmorangie House, Tarlogie Spring and enjoy a very unusual sonic tasting. Those interested must pre-book this tour and places will be allocated on a first-come-first-served basis.
Tour B will take place every half hour from 10am. Booking is advisable but not essential. Visitors will see the mash house, still house, warehousing, and enjoy a whisky tasting and be given a tasting glass to take away as a memento.
Annette Mackenzie, Visitor Centre Manager at the Glenmorangie Distillery, said: “The Glenmorangie success story is as much about people as it is about whisky. We want as many visitors to see first-hand the artistry and dedication of the Men of Tain and what goes in to producing the perfect dram time and again.
“We will also be offering visitors the chance to join in the selection and design of a special, limited edition Glenmorangie through our unique Cask Masters programme, which we launched earlier in the year.”
Members of the public interesting in attending the Open Days should telephone 01862 892477 or email tain-shop@glenmorangie.co.uk
Wemyss family start building Kingsbarns Distillery in Fife
The Wemyss family is delighted to announce that final planning permission is now in place for its new single malt whisky distillery and visitor centre near Kingsbarns in Fife, Scotland. Restoration and building work will shortly commence at the site.
Approximately 6 miles from St. Andrews, The Kingsbarns Distillery will be built within sight of the world-famous Kingsbarns Golf Links, on the Cambo Estate. The distillery itself will be within the historic and charming East Newhall Farm steading.
Building work at the Distillery will begin with preservation of the historic Dutch pan tile roof and 18th century stonework, followed by initial land preparation. Detailed planning of the layout of the distillery and visitor centre, shop and cafe areas continues. It’s expected to take around a year to complete the building with a view to welcoming the first visitors as distilling commences in summer 2014.
William Wemyss, commented on behalf of the family: “It’s been a busy few months working with Historic Scotland, Fife Council planners and a team of architects, designers and engineers to get to this point where we can start to turn the plans into reality. Building a distillery is a once in a generation opportunity and we’re looking forward to playing our part in the reinvigoration of the Fife distilling tradition.”
The founding director of the Kingsbarns Distillery is local Fife man, Douglas Clement, who also adds: “Inspired by comments from golfers at Kingsbarns and St Andrews, I knew that there was a real opportunity for a local distillery. I’ve been working on this project for a number of years and it’s great to be standing here today seeing the work begin.”