It’s that time of the month, and the Whisky Knights meet again. This time Neil & Joel from Cask Strength are our hosts and the topic deals with holiday sales.
the question raised is :
The festive season sees the big players in the spirits business heavily discounting some of our favourite whiskies in the supermarket chains with a view to entice the ‘once a year’ buyer and to grab some healthy market share. But does it de-value the product? Or do you think by discounting decent malts, it allows those with a curiosity to develop their palates further, albeit at a discounted rate?
What can i say? i wish we had those here in Israel, sadly we don’t. It’s a very interesting read. so, enjoy!